SWOT Analysis of Ryanair Holdings PLC Essay example -- business, case

This spread abroad is based on Ryanair Holdings PLC which was established in 1985. Ryanair obtains permission from the regulatory governance to ch in allenge the British Airways and Aer Lingus high f atomic number 18 duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft (Ryanair, ND). Ryanair Holdings PLC is an Ireland based airway which is the largest low fare airline with 32 bases & over 800 low fare routes across 26 countries, connecting 146 destinations. Ryanair fleets are made up of 196 Boeing 737-800 crafts with a seating capacity of 189 seats. Its aims are to turn back a further 102 aircrafts over the next 3 years. Ryanair currently employs more than 6,000 people and expects to carry over 67 million passengers this year. This report is bounteous me the chance to highlight Ryanairs strengths, weakness, opportunities and threats which they face now and in the skillful futurity. IntroductionStrengthsRyanair is known a s Europes first low-cost, no-frills(prenominal) airline company. This alone is one of the companys strongest selling points. It carries more or less 34 million passengers a year across 107 locations round Europe, totalling several(prenominal) 266 routes. The company has a tip market share on most(prenominal) UK and Ireland routes and around 43 percent of all Dublin-London and 45 percent of all other Dublin passenger loads. The no-frills strategy resulted in the affix of customers and expansion of their operations, wherein the faculty increased from an initial 57 to an amazing 3,400 staff and almost 37 million passengers. Ryanair has a strong business strategy, which capitalizes on a number of key advantages fare-conscious leisure and business travelers, sales of unidirectional seats based on changing demand, the use of ... ...le to compete with this. switch over transportation such as cars and high speed trains are overly a threat as customers are getting luxury intercess ion also at a lower price. ConclusionRyanair has established leading position within the European low-cost airline business due to a effective business strategy and expansion plan. Nevertheless, its reliance on the UK and Irish market and lack of hedging pose considerable future risks.In order for Ryanair to survive in this current climate, they should increase prices to remain up with rising oil prices. BibliographyRyanair (ND). History of Ryanair, Available at http//www.ryanair.com/en/about. Accessed 11 November 2009. Guardian(2009). Lunatic bloggers can keep the blogosphere. Available at http//www.guardian.co.uk/media/ labor organizer/2009/feb/25/ryanair-socialnetworking. Accessed 11 November 2009.