Relationship Marketing and Ethical Standards Essay

Relationship Marketing and Ethical Standards - experiment Exampleess) in addition to a tarnished reputation in the market because the business customer has as well customers who are dependent to its products and/or services. In addition to quality, competitive price and promptness of delivery, the seller has to be reliable also that the same product of service can be had for as long as there is a demand.It is important that the company must bring forth code of conduct that governs the honourable rule of all its employees. This removes the ambivalence and difficulty of determining which conduct is un good and which is not. Having a clear standard of what is ethical and what is not, it would be easier for the marketing manager to ensure that ethical standards at the micro or macro take of marketing is present because all he has to do is to implement the companys code of ethical conduct. The employees concerned also know the guidelines that should govern their acts in the company making it easier for the marketing manager have ethics in his