Customer attitude towards change in brands' ownership in the Literature review

Customer attitude towards change in brands ownership in the automotive industry and how it affects political machine purchase intentions - Literature review ExampleThe paper tells that with the continued elevation of completion within the real global marketplace because of globalization, introduction of rude(a) products has turned out to be a high schoolly unsettled venture. One factor facilitating such high levels of risk is the implausible high cost of creating brands for product (new products), which washbowl exceed 100 million dollars in some cases. Thus, firms are resulting into line extensions, brand extensions, as easily as other new strategies of products, which allow their leveraging of the existing trademark equity with their relatively new products as a measure of minimizing the brand associated risks. Due to the increasing alarming studies about the possible baneful impacts of these, family brands extensions, the marketers attention has been captured by some rece nt new approaches. One such approach is the alliances of brands, which this paper seeks to go out in the cable car industry. In the present competitive world, brand alliances are often chosen as strategic options, which assume a diversity of forms ranging from simple advertising to ingredient branding. Some prominent illustrations of such collaborations of brands are evident across the daily life of consumers and spans diverse industries such as high technology, airlines, automobile industry, services, fast moving consumer products, as well as the fashion industry. In marketing, an attitude is a superior general assessment of products or services created over time. Attitude satisfies personal motives as well as affects purchase and shopping habits of the consumers. Consumer attitudes compose of the consumers beliefs, behavioral intentions, and feelings about a product or service. This is within the marketing context, unremarkably a retail or brand store. Beliefs, behavioral int entions, and feelings about a product are considered together as they are interdependent. They also represent the forces influencing the way in which consumers react towards an object. The consumer attitudes are an advantage as well as an obstacle to a marketer. Selecting to ignore or discount attitudes of the consumers concerning car brands in the tuition of marketing strategies guarantees less victorful of the whole campaign. The perceptive marketers control their attitudes understanding in order to auspicate the consumers behavior. Such well-informed marketers understand the exact ways of distinguishing the variations between attitudes, beliefs, and behaviors while controlling all the ternary in development of effective marketing strategies. Most of the brand alliances or M&A bump between firms from the same nation and across international borders as well as between multinational brands as shall be seen in the automotive industry, which has witnessed a number of mergers an d acquisitions. Such transnational alliances of brands allows business entities the earmark of marketing as well as learning beyond their domestic scale markets, while maintaining high levels of domestic responsiveness. Both parties involved in brand alliance accrue benefits via increasing the rate of success for the product offering in the local markets while strengthening their local brands. This is realized via foreign enthronisation and technology transfer between the alliance partners. However, the successfulness of such brand alliances must consider the attitudes of the customers in the target markets as these determine their effectiveness. The purpose of this paper is to examine the alliances in the automotive industry. The emphasis is on examining the attitudes of the customers towards the increasing M&A in this industry as well as its impacts on their intentions of purchasing cars. The objective is determination of the relationship existing between the behavior and attit udes of the