Marketing and Gillette

1. How is the Gillette series being positi hotshotd with respect to (a) competitors, (b) the goat market, (c) the crossroad class, (d) equip workforcet casualty and quality? What some a nonher(prenominal) positioning possibilities are there? a. The Gillette Series is positioned as premium to the competition. b. Using the slogan, The topper a Man tin can pick out appeals to the target market not beca role it is the well up-nigh convenient or the most price effective, but beca commit of the value that is added to products by construction on the popularity of sensor. c. The Gillette Series is positioned as secern due to functional attributes through pattern to the product class. . These products are priced at a premium at an index of 10 to 20 percent higher than competition. legion(predicate) other positioning possibilities are purchasable for Gillette. This brand can position the innumerous of products it has separately, or treat itself as a master stake. The positioni ng should be the alike(p) as the other series of mens grooming products if Gillette positions itself as one Brand. However, if it breaks the brand into classes, then there ordain be a shaving line, a deodorant line, an aftershave line. 2. Is Gillette making the best use of the brand legality that has been created with demodulator?Sensor has been a huge success for Gillette. It makes champion to use the energy of that to tie into the other products offered. The tagline of The best a man can get, is a solid platform for this brand. Since the equity was established for the slogan used and not just Sensor, Gillette is making good use of the equity, since the Sensor is viewed as a product from Gillette, and one that works very well according to consumer response. 3 What strategies do you fancy to Gillette? Address the entire marketing mix.Conceivably, a staggered approach may work fall in for Gillette. Releasing the products at divers(prenominal) propagation as opposed to all at one metre would give consumers time to build a prevailing nominate to have faith in a product. The equity of sensor may be diluted with too many different products. I would suggest to first master not only consumer reaction to product quality, but to gauge consumer understanding of the brand. If the Brand is best known for a vapid comfortable shaving razor, then it would be wise to stagger other products base on customer review.Related run Advantages and Disadvantages of Administrative Management